Nutrition is a science, not an opinion.



  1. Demystify nutrition

  2. Encourage critical approach to nutrition information

  3. Promote healthy relationship with food





Bojan Stojnić, msc

Common sense Nutrition consultant

Graduated with MSc in Nutrition science from University of Zagreb Faculty of Food Technology and Biotechnology. Currently working on PhD thesis on subject of Nutrigenomics and Personalized nutrition in Spain. Former president of Croatian Association of Nutritionists – the first nutritionist organization in Croatia – whose members I share the goal of promoting nutrition and protecting the nutritionist trade with. For many years I played basketball in the 2nd Croatian league, and I've also finished the Ironman triathlon.

Actively advocating usage of scientific method in understanding and explaining the world. Nutrition-wise I try to focus on the bigger picture instead of isolated, often irrelevant, dietary factors. I oppose dietary ideologies and obsessing about diet. I don't have a single dietary approach that would make me partial in interpreting literature. Instead, I base my advice on best available scientific literature. If new quality data presents itself, I am willing to put into context the existing knowledge and change my advice acordingly. I don't claim to have all the answers. It's essential to promote critical approach to nutrition information. I also highly emphasize the importance of psychological and social component of nutrition.

I am not writing to achieve perfection. I am writing to deliver better understanding and useful advice. As a non-native English speaker, I hereby apologize for the lack of style and grmatical errors.


luka bashota, msc

Logical Nutrition Consultant

Combining love towards sports and natural sciences resulted in a master's degree in nutrition science at the Faculty of Food Technology and Biotechnology, University of Zagreb. In order to deepen my knowledge on sports and exercise, I also enrolled a specialist graduate professional training program at the Faculty of Kinesiology in Zagreb

During the study I worked with amateur athletes when I joined the nutritionizam.hr in the winter of 2017. Through individual consultations, group workshops and lectures, I try to simplify and bring closer concept of healthy diet and point out the importance of the psychological component of diet.

I believe that we should all avoid extremes in life. Nutrition is no exception to this rule.





nutricionizam.hr project began in 2011 as a reaction to the rising number of nutritional misinformation in the media. With time, it has overgrown national boundaries, and since 2018 the page is active in English language.

The project is very active on social networks. In the middle of 2018, its Facebook and Instagram pages count more than 15000 followers.

Our clients include numerous local and international top athletes, among others Olympic champions, European and World champions in different sports, as well as national champions and record holders.

We collaborate with a number of fitness centers, coaches, psychologists, as well as institutions and organizations such as Cochrane Croatia, together promoting a healthier lifestyle and scientific approach to nutrition.



  1. Through articles and media appearances I'm trying to establish nutrition as a science

  2. Through individual services I'm trying to provide people with quality nutrition service based on scientific literature and best practice

  3. Through business consulting I'm trying to popularize applying nutrition to catering and other trades dealing with food, as well as improve the variety of products we consume on a daily basis 

Scientific publications

  • Stojnić, Bojan; Šatalić, Zvonimir; Kobešćak, Vjekoslav (2014) Water balance and habitual caffeine intake among elite male and female water polo players. Proceedings of the 8th International Congress of FOOD TECHNOLOGISTS, BIOTECHNOLOGISTS AND NUTRITIONISTS, Opatija, Hrvatska, 21.-24.10.2014., Frece, Jadranka (ur.)., Croatian Society of Food Technologists, Biotechnologists and Nutritionists, str. 174-178 (ISBN: 978-953-99725-6-9).

  • Stojnić, Bojan (2013). Aspartame – sweet poison or harmless sweetener. In Šatalić, Zvonimir (Ed.), 100 crtica iz znanosti o prehrani: Priča se (pp. 211-212). Zagreb, Croatian Society of Food Technologists, Biotechnologists and Nutritionists.

  • Stojnic, B., Serrano, A., Palou, A., Bonet, M.L., Ribot, J. (2017) Efecto anti-obesidad de la combinación beta-caroteno y metformina. Reunión Nacional sobre Carotenoides en Microorganismos, Plantas, Alimentación y Salud.

  • Gille A, Stojnic B, Derwenskus F, Trautmann A, Schmid-Staiger U, Posten C, Briviba K, Palou A, Bonet ML, Ribot J. (2019) A Lipophilic Fucoxanthin-Rich Phaeodactylum tricornutum Extract Ameliorates Effects of Diet-Induced Obesity in C57BL/6J Mice. Nutrients.11(4):796.



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